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Michael Pettry
Feb 27, 20232 min read
Planned Giving's Effect on Annual Fund and Beyond
“Oh no, I don’t think we should solicit our donors for a planned gift. That could stop them from making a gift to the annual fund, and...


Michael Pettry
Dec 19, 20222 min read
ADJUSTING YOUR SAILS INSTEAD OF FIGHTING THE WIND
There’s no time like the present! You’ve heard it time and time again over the years: picking back up those long-lapsed piano lessons,...


Cape Fletcher Associates
Nov 29, 20222 min read
Holiday Card 2022: Incorporating "Us" Into Our Work
Art - - nearly all forms of it - - has played a significant role our lives since we were youth. John grew-up playing the piano, singing...


John Mainella
Oct 17, 20222 min read
Do you know how old your donors are?
According to a recent study by Blackbaud, the average age of a donor is 65 years old. What makes this statistic even more interesting is...

Cape Fletcher Associates
Sep 28, 20222 min read
Rethinking Giving Tuesday 2022: Part Two
If you’ve not yet read the first part of our 2022 Giving Tuesday strategy, consider clicking here to read it first. Now that you’ve...

Cape Fletcher Associates
Sep 28, 20222 min read
Rethinking Giving Tuesday 2022: Part One
Giving Tuesday 2022 - - November 29, 2022 - - is just two months away. Did it sneak up on you this year? Are you ready? And how are you...

Cape Fletcher Associates
Jun 23, 20222 min read
Charitable Giving Remains Strong: Giving USA Report on 2021 Philanthropy
The always anticipated release of the annual Giving USA study on philanthropic activity in the United States shows that Americans in 2021...


John Mainella
Mar 18, 20223 min read
Using Video To Increase Participation Rates
A few months ago, I posted a blog about stewardship and briefly mentioned the idea of using impact videos to tell our stories. In the...


Cape Fletcher Associates
Jan 3, 20222 min read
The Heart of Alumni Giving
Guest Blog: From time to time, industry leaders, experts and generally inspiring people will share their thoughts on this blog. Dr....


Michael Pettry
Sep 28, 20212 min read
Balancing Revenue *And* Expenses As A Development Professional
For those of us who have spent years as development professionals, we’re generally revenue-focused people. How many new donations came in...


Michael Pettry
Jul 1, 20214 min read
Are Big Development Staffing Changes Around The Corner?
As we know, the length of tenure for a development professional at a nonprofit is on the shorter side compared to many other professional...


Cape Fletcher Associates
Feb 1, 20213 min read
Four Questions to Change Donor Conversations
Guest Blog: From time to time, industry leaders, experts and generally inspiring people will share their thoughts on this blog. Noted...


John Mainella
Jan 18, 20212 min read
Knowing Your Audience: Solicitation Letters & Emails
I remember writing what I thought was one of the most beautiful and compelling direct mail letters. Wrong! I needed to re-think my audience.


Cape Fletcher Associates
Jan 1, 20212 min read
It's January 1...Now What?!
The rush of the holiday season is starting to fade away. Giving Tuesday is a distant memory. The final appeal slips have been recorded,...


Cape Fletcher Associates
Dec 1, 20202 min read
Storytelling and Fundraising: A Meaningful Duo
Guest Blog: From time to time, industry leaders, experts and generally inspiring people will share their thoughts on this blog. Noted...
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