Michael PettryDec 19, 20222 minADJUSTING YOUR SAILS INSTEAD OF FIGHTING THE WINDThere’s no time like the present! You’ve heard it time and time again over the years: picking back up those long-lapsed piano lessons,...
John MainellaJan 18, 20212 minKnowing Your Audience: Solicitation Letters & EmailsI remember writing what I thought was one of the most beautiful and compelling direct mail letters. Wrong! I needed to re-think my audience.
Michael PettryDec 21, 20204 minToss Out Your Corporate Partnership Rate CardWhat is your corporate sponsorship goal? Is it to secure a new corporate partnership (and thus additional dollars for your...