John MainellaOct 17, 20222 minDo you know how old your donors are?According to a recent study by Blackbaud, the average age of a donor is 65 years old. What makes this statistic even more interesting is...
John MainellaJan 18, 20212 minKnowing Your Audience: Solicitation Letters & EmailsI remember writing what I thought was one of the most beautiful and compelling direct mail letters. Wrong! I needed to re-think my audience.