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John Mainella
Oct 17, 20222 min read
Do you know how old your donors are?
According to a recent study by Blackbaud, the average age of a donor is 65 years old. What makes this statistic even more interesting is...


John Mainella
Jan 18, 20212 min read
Knowing Your Audience: Solicitation Letters & Emails
I remember writing what I thought was one of the most beautiful and compelling direct mail letters. Wrong! I needed to re-think my audience.
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