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Four Questions to Change Donor Conversations
Guest Blog: From time to time, industry leaders, experts and generally inspiring people will share their thoughts on this blog. Noted...

Cape Fletcher Associates
Feb 1, 20213 min read


Knowing Your Audience: Solicitation Letters & Emails
I remember writing what I thought was one of the most beautiful and compelling direct mail letters. Wrong! I needed to re-think my audience.

John Mainella
Jan 18, 20212 min read


It's January 1...Now What?!
The rush of the holiday season is starting to fade away. Giving Tuesday is a distant memory. The final appeal slips have been recorded,...

Cape Fletcher Associates
Jan 1, 20212 min read


Toss Out Your Corporate Partnership Rate Card
What is your corporate sponsorship goal? Is it to secure a new corporate partnership (and thus additional dollars for your...

Michael Pettry
Dec 21, 20204 min read


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